Inside “applied branding,” you’ll find sets of projects we’ve created that assume their own space as part of the brand family for each company. A logo is not a brand, it’s simply a starting point. So just as in a real family, the logo might akin to the surname, it integrates all of the members of the family, but each member is still their own person. Just as each project is different but assumes similar traits.
Please click on the icons below to view the respective branded families: